The bring your own device trend could improve the way you deal with customers.
BYOD, which stands for bring your own device, is a bit of a buzz phrase at the moment. Plenty of experts are discussing whether it’s beneficial for companies or just another security issue to worry about.
But according to a recent survey from BT, IT managers think it’s a good idea.
The study found:
• 80 per cent think BYOD gives them a competitive advantage
• 64 per cent think it makes employees more productive
• 48 per cent say it allows employees to work more flexibly
• 47 per cent say it improves customer service
This final point is one of the most important here, as it shows that not only can BYOD boost business operations, but it could also improve the way you deal with consumers – potentially leading to more revenue and returning clients.
How can BYOD improve customer service?
OK, so you probably will have to look at your security system and consider some of the threats posed by BYOD if you decide to allow it within your company. But this could well be worth it if you think about the benefits it might have for your customer service operations.
By allowing employees to use their own mobiles and laptops, they will be able to keep all their work and client information in one place. This gives them instant access to data, whether they’re in the office or working from home.
Plus, if they’re out meeting a client, they’ll have all the information with them on a device they can then connect to the office network when they get back on-site to carry on with their work.
All this could lead to improved levels of customer service and a more efficient way of getting work done – essential in today’s hectic business environment.
Neil Sutton, Vice-President of Global Portfolio at BT Global Services, summed it up when he said: “There is no denying it. The BYOD genie is out of the bottle bringing with it unprecedented opportunities for enterprises.”
